Time is money. Determine your nap worth.

-Kenneth Goorabian

Yesterday, I took a long nap. Was it fruitful? That’s a good question. I certainly felt better afterwards, but was it the best use of my productivity time? Probably not. I should’ve been writing. So, how much did that nap cost me? At least a couple hundred dollars, if I’m being honest.

Now, it’s time to be honest with yourself. When it comes to your business, are you playing all the positions on your team? Are you the marketing department, the writing staff, and the creative brain? Do you consider this playing towards your strengths or against?

Truth time, is it drudgery?

What’s your time worth?

Now that you’ve figured out there’s a dollar value you can place on your time, can you honestly say you utilize your time wisely?

In order to understand this in business terms, let’s reduce this down to an easy plus/minus math equation.

Hourly fee you charge clients – $150

Hours spent writing your company’s blog post that you hate – 4

Total cost to write blog post – $600

Copywriter’s fee (on average) for blog post – $100

Net Loss – <$500>

Crunch the number$ yourself or follow the link: How much is my time worth calculator

Hire a copywriter

So now you ask, what’s the answer? And here’s where we get to tell you, hire a copywriter for those writing projects that you find mind numbing and dull. A copywriter would, actually, feel quite the opposite.

Then tell me, what’s a copywriter?

You’ll find out what a copywriter is shortly, but let’s get you to the point where you understand the “Why” from a business owner’s perspective.

When meeting with potential clients, one thing we hear frequently is how much they dread writing, whether it’s blogs, newsletters, or social media posts. As owners and entrepreneurs, writing may not be their passion or in their wheelhouse, but… they realize it’s necessary when doing digital business in the 21st century.

As a result of “playing all the positions on the field,” the tired and grumpy CEO will get to the end of their rope and seek help from a professional copywriter. Oh, and this usually happens after they Google, “What’s a copywriter?” and “How to hire a copywriter.”

Copywriting vs Copyright?

Unfortunately, getting confused with the trademark © is a common copywriter’s lament. No, we don’t protect your music, literary works, or inventions. Furthermore, we do not work with copyrights.

Copywriters write words. It’s that simple. Copywriters are storytellers who subtly use sales techniques and who understand the value of search engine optimization (SEO). Our talent is crafting creative copy to attract browsers to your Web site and convert the seekers into paying clients.

The Adage “Time is Money” is True

Time and money will forever be intertwined, and we never seem to have enough of either. Consequently, if it’s true that time equals money, then what logically follows is time saved means money saved.

It goes to follow then that every working hour of the day you’re not making money as the boss means you’re actually losing dollars.  As the business owner your job is to run the business, but instead, you’re wasting hours trying to keep up with crafting social media, blogs, and newsletters.

On the reverse, by releasing those writing tasks to the professionals, your time will be freed up to take care of YOUR business and generating moola.

That Thing You Do

“Anyone can write, but not everyone is a writer.”


A true statement and… written by a copywriter, no doubt.

To sum (math pun intended) things up, isn’t your time valuable? Wouldn’t your time be better spent doing that thing you do best?

It’s well known that successful companies understand the need for great copy. Remember, a copywriter wrote, “Snap! Crackle! Pop!” “Just do it,” “Have it your way,” “It gives you wiiiings!” and “Taste the rainbow.”

Your slogan or tagline could be on the list. Let us help get you noticed.